Author Archives: adninjasglobal

What is a product? A product consists of 2 key components: tangible and intangible factors. Tangible factors are factors that can be seen/touch with physical features. Intangible factors are ones that we cannot interact with physically. Both tangible and intangible components of the product have to marry together to compliment one another. Some may argueContinue reading “Introduction to Product Management”

By acquiring information on prospect and existing customers, understanding their needs better, you will be better able at influencing their decisions. This form of acquisition is marketing research, where there are various forms of choice to attain varying data and result. This research will help provide assistance to help make informed business decisions given theContinue reading “Basic Marketing Research”

The web has allowed for people with similar ideals to gather and work as one to share their ideas and form communities. Due to the large spread of demographics on the internet, it would be best to find the suitable combination of both conventional marketing and new marketing to reach your range of target audiences.Continue reading “Reaching Your Audience”